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Jun 16, 2017

We're back with our next book, Adam Alter's brand-new book Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked. We delve into behavioral addictions, their growing prevalence, and the ways in which we all seem to suffer from some of these maladies. We'll chat about where they come from, how they're perpetuated, and what we can do to avoid them.

Talking points include: obsession and compulsion vs. addiction, marathon runners' times, the Dollar Auction Game.

Comments? Questions? Contact us at or call YALL-TRY-NEW (925-587-9638).